Fraser Crick

12 posts

Wiggle design system

Since starting at Wiggle this has been an ongoing project to bring in some consistency to how the site is designed and built. Using a base t »

2020 Concept

IntroThe theory of this concept has taken learnings from various sources of research and investigations performed on the current Wiggle and »

Data studio

This has been an ongoing project. I wanted to be able to quickly look at some very top level metrics to do with our customers to help inform »

Silver bullets

This was a 3 day rush investigation into a recent security issue. Hackers had obtained customer details from external sources and were then »

UX Audits

It was apparent from early on that there was little reporting on site usability or common customer frustration points for the brand website. »

A New Era

To design a new checkout for 14 brands, surely it been done before! MY ROLEI started this project through my own frustration, I knew what we »

Clinique By Invitation

Clinique had teamed up with Selfridges to offer its own loyalty system for kiosks located within a Selfridges store. Instead of offers a loy »

As simple as A - B

Choose Wisely is a comparison site based on simple values, providing the user with the best possible comparison experience so they get match »

Virtual Make-up Bag

The Bobbi Brown Virtual Makeup Bag storyboard was part of the Fashion Retail Academy initiative which was to be presented as an innovative c »

Jo Malone Magalogue

The Magalogue is an off the shelf mini catalogue that features Jo Malone's current Christmas releases. This can then be deployed to any regi »

HTC + Smashbox

This was a campaign by Smashbox and HTC, teaming up to launch a new HTC phone. This project was briefed in right at its conception so we wer »