It's all in the hips
I was fortunate enough to be with DRG from its conception as a trainee referee. As DRG had just started the branding was basic so I offered up my services to help develop an identity for DRG.
MY ROLE
I trained with DRG weekly so I built up a good rapport and friendship with the founders to help gauge their objective for DRG. I gathered little snippets of everyones personality and combined it with the sports attitude to help produce a logo that is still being used today.
JUST AN IDEA
I came up with a concept for the DRG website and fancied exploring and tinkering with the idea. I wanted to create an alternative website experience for an alternative and exciting sport.